About F.O.F.
The Foundation of Freedom is a non-profit organization with the goal of stimulating economic growth in minority communities. Most recently, by helping black-owned businesses get the resources they need to flourish.
As part of the design team, I developed websites
for the new and emerging businesses.
 |  |  |  |
|---|---|---|---|
 |  |
Process
Research
Themes & Inspo
Vibrant and cool color palette
Sketch/Outline style
Galaxies, stars, aliens, space
Sci-Fi
Target Users & Personas
Asheley B.
-
Brooklyn, NY
27 years old
$70k Salary
Female
College Grad
In a relationship
Singing, dancing, shopping
Gus G.
-
Brooklyn, NY
31 years old
$85k Salary
Male
College Grad
Single
Dancing, parties, anime,
Star Wars, a family man.
Randi M.
-
Brooklyn, NY
24 years old
$30k Salary
Female
Some College
In a relationship
Anime, books, Rock N Roll, TV show "The Outer Limits" (Sci-Fi)
Designing
After gathering the necessary info about this business, I boiled my findings down to common trends, desired look and feel, and must-haves for the website.
Cartoon
Space
Aliens
Colorful
Minimal
Bold
Fun
Professional
Modern
Non-Static
Creative- Messaging
User Flow
Sketching
Wireframing
Store:
Title
Item filters
Clothing catalog
Home Page:
Intro + Call to action
Brief description
3 Product images
Newsletter Sign-Up
Cart:
Title
Product image
Product specifications
Quantity
Price(Each item + Total)
Checkout button
Product Page:
Bread crumb trail
Product image
Product details
Quantity, Color, Size
Add to cart button
Additional images
About Page:
Title
Brief bio
Quote from the CEO
1 Image
Final Site
Reflection
While working with FOF I learned a lot about myself as
a designer and as a human being and how I can truly help other's achieve their goals in their grand scheme
of things. I enjoyed being a key player in many of their design challenges and simply being a part of such a great team. With each client, I took the opportunity to test my ability to understand and interpret their goals and needs and bridge the gap between them and the end user. In turn, I discovered more of what kind of material I want to create in the future.
Looking forward, I plan to use these experiences to guide
my decision making ability and allow me to effectively
cater to individuals and companies in different industries.
I'll continue to generate intriguing visual designs while implementing innovative ideas that help businesses grow.